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Contact - Fran Romeo
FOR IMMEDIATE RELEASE

THE PINK RIBBON PHILOSOPHY

Potomac Falls, VA - Businesswoman Fran Romeo believes in cause and effect. She has a very specific cause in mind and has put into effect a means by which to perpetuate that cause.

Owner of The Pink Ribbon Store (www.pink-ribbon-store.com), Romeo operates her newly opened web-based business with a unique vision in mind. Although the Pink-Ribbon-Store.com has been operating under Romeo's other site, BogeysandBirdies.com®, it now will stand alone in a concentrated effort to help the thousands of people affected by breast cancer. Romeo takes her cause seriously and wants to share it with others. Through the sale of her products, she aims to help those who have been affected in one way or another by breast cancer. "Both my mother and I lost very dear friends to breast cancer, and our lives were deeply impacted." With two young granddaughters now in the family, Romeo strives to make sure a diagnosis of breast cancer never falls upon these girls. "I don't want my granddaughters to hear a doctor tell them they have breast cancer," said Romeo.

With the loss of friends to this disease and the pain of seeing others wage a battle against it, Romeo is highly motivated to find products from all over the world which are made by those who have survived the disease or by those whose commitment to find a cure for this disease parallels her own goal of seeing breast cancer eradicated through persistent research. Such research needs abundant funding, and Romeo sees the Pink-Ribbon-Store.com as a terrific opportunity to support this worthwhile cause.

A dedicated golfer, Romeo currently donates a percentage of sales to the American Cancer Society through her other web-based business called BogeysandBirdies.com®. Romeo has remained a steadfast giver to the American Cancer Society for over three years, and she shows no signs of slowing down. Her campaign through the Pink-Ribbon-Store.com now involves not only her charitable commitment, but she is incorporating customer participation to giving as well. It is a unique concept, and one which has been wholeheartedly received. With the induction of the Pink-Ribbon-Store.com, Romeo will continue to honor such charitable commitments as well as make contributions decided upon by her customers.

Through the sale of the products on her site, Romeo has selected several non-profit organizations across the United States which she believes are making significant strides in the research for the fight against breast cancer, as well as those organizations which have a strong commitment to the lives of individuals affected by this deadly disease. Customers can choose from this list of organizations to which Romeo will make a financial contribution. For every purchase made at The Pink Ribbon Store, a contribution to a chosen organization will be made. Customers can then visit the site to see where all the donations go on a quarterly basis.

"I will also take recommendations from customers and visitors. If someone knows of a breast cancer cause they feel strongly about, I am encouraging them to recommend that cause for my consideration," noted Romeo.

The Pink Ribbon products offered on her site are designed and handmade by artisans and crafters who have been affected in some manner by breast cancer. Unique jewelry items, clothing, teddy bears, and stationery are among the many gifts available. Turning their diagnosis of breast cancer into a passion, these artists truly bring to the Pink- Ribbon-Store.com a unique selection of items. With the privilege of meeting so many women who have turned their diagnosis of breast cancer into a creative passion, Romeo is honored to showcase their work on the Pink-Ribbon-Store.com web site. "Together, we are making a difference in breast cancer research," noted Romeo.

The Pink-Ribbon-Store.com made its debut on the web on August 1, 2003.

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8/14/03